Skills & Competencies for Account Executive - Advertising

Account Executive - Advertising job profile

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JOB SUMMARY for Account Executive - Advertising

Maintains relationships and favorable contacts with current and potential advertising accounts.

JOB RESPONSIBILITIES for Account Executive - Advertising

Targets potential advertising clients and develops relationships in order to acquire new advertising accounts. May be responsible for selling ad programs in digital formats including banners/buttons, rich media, and interactive ad products.

Account Executive - Advertising SALARY RANGE

BASE 50%
$89,945
TOTAL 50%
$117,349
Job Level
P02
Job Code
SM15000200
Education/Degree
Bachelor's Degree
Reports To
Supervisor or Manager

Account Executive - Advertising Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Account Executive - Advertising skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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13 general skills or competencies (Job family competencies) for Account Executive - Advertising

1 Job Family Competencies – Customer Satisfaction
Proficiency Level -2
Skill definition-Collecting, analyzing, and measuring satisfaction levels of customers to improve our business's service and products.
Level 1 Behaviors
(General Familiarity)
Explains the framework process used to monitor and ensure customer satisfaction.
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Level 2 Behaviors
(Light Experience)
Collects customer feedback to support the analysis of customer satisfaction scores.
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Level 3 Behaviors
(Moderate Experience)
Handles challenges and issues that affect high level customer satisfaction.
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Level 4 Behaviors
(Extensive Experience)
Integrates customer service analytics to forecast customers' future needs and maximize satisfaction.
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Level 5 Behaviors
(Mastery)
Develops customer service strategies to attain positive impacts on customer satisfaction.
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2 Job Family Competencies – Advertising
Proficiency Level -2
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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3 Account Executive - Advertising - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Account Executive - Advertising
Proficiency Level - 4
5 Competency for - Account Executive - Advertising
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Account Executive - Advertising

1 Core Competencies – Self-Motivation
Proficiency Level -3
Skill definition-Ability to identify one's own strengths, set goals and work hard in achieving goals, standards, and targets without external rewards or punishments.
Level 1 Behaviors
(General Familiarity)
Distinguishes the differences between intrinsic and extrinsic motivators.
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Level 2 Behaviors
(Light Experience)
Seeks recommendations and advice to improve future work processes and refine own competency gaps.
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Level 3 Behaviors
(Moderate Experience)
Encourages self to keep learning and acquiring knowledge on industry trends or skillset development.
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Level 4 Behaviors
(Extensive Experience)
Recognizes employees' achievements and milestones with word praises to encourage continued performance.
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Level 5 Behaviors
(Mastery)
Shares innovative motivation techniques and exercises to boost self-motivation within our business.
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2 Core Competencies – Initiative
Proficiency Level -3
Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Identifies types of environments that motivate or de-motivate initiative.
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Level 2 Behaviors
(Light Experience)
Supports initiative to complete goals well before the deadline.
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Level 3 Behaviors
(Moderate Experience)
Takes the initiative at work to come up with new approaches.
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Level 4 Behaviors
(Extensive Experience)
Reviews problems or issues independently to initiate solutions.
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Level 5 Behaviors
(Mastery)
Shares insights to suggest ideas and solutions in boosting workplace initiative.
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3 Account Executive - Advertising - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Account Executive - Advertising
Proficiency Level - 4
5 Competency for - Account Executive - Advertising
Proficiency Level - 5

Summary of Account Executive - Advertising skills and competencies

There are 0 hard skills for Account Executive - Advertising.
13 general skills for Account Executive - Advertising, Customer Satisfaction, Advertising, Account Management, etc.
10 soft skills for Account Executive - Advertising, Self-Motivation, Initiative, Effective Communication, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Account Executive - Advertising, he or she needs to be skilled in Self-Motivation, be skilled in Initiative, and be skilled in Effective Communication.

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